Avoid airbrushing to build consumer trust, survey reveals
Brands need to steer clear of airbrushed images in their advertising campaigns to build consumer trust, according to a new report from the Advertising Association and research unit Credos. Over...
View ArticleThere go the girls – Boots rethinks TV ad strategy
Boots launched its 2012 Christmas TV ad during The X Factor last Saturday, as the brand aims to reposition its marketing strategy after five years of its “Here Come The Girls” campaign. The new...
View ArticleWeather Equals Prizes In Hunter’s Facebook Campaign
Hunter, best known for its wellington boots, is looking to drive consumer engagement with a series of weather-based competitions. The ‘Together Through Any Weather’ campaign will run throughout January...
View ArticleMPs in call to end the gender divide in toy advertising
A Labour MP has proposed a motion calling for the end of gender-specific advertising, claiming that to differentiate between “boys’ toys” and “girls’ toys” limit girls’ prospects in later life....
View ArticleWho do you trust? The AA, Post Office and Boots apparently…
The AA, the Post Office and Boots have been named as the top three most trusted UK brands, according to a list compiled from a survey of over 3,000 people in the UK, between the ages of 18 and 74....
View ArticleBoots invites public to celebrate the people in their lives who are...
Retailer Boots UK has received a positive response to its festive drive inviting the nation to celebrate the special people in their lives as part of its #SpecialBecause Christmas campaign. The...
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